What is the Cultural Tourism Accelerator Program?
The Cultural Tourism Accelerator Program is a $5 million targeted measure announced by the Australian Government as part of the Regional Arts Tourism package, which will enable arts organisations to promote and develop cultural events for tourists across regional Australia. The program will increase tourism visitation in regional, rural and remote communities across Australia by providing financial support for arts and cultural activity.
This grant stream is aimed at increasing visitation to existing arts and cultural venues, events and programs. This is not a fund for new projects.
View CTA recipients
View CTA Press Release – May 2022
What grants are available?
Cultural Tourism Capacity Grants – NOW CLOSED
The Cultural Tourism Capacity Grant (CTC grant) consists of two targeted grant streams to regain Cultural Tourism capacity in South-East Queensland and Far North NSW. Working with Queensland and NSW Regional Program Administrators, organisations and individuals will be provided with grants of $15,000 and $2,500 to assist rebuilding their capacity to offer Cultural Tourism product.
There are two CTC grant streams available – one for individuals, and one for organisations:
Cultural Tourism Capacity Grant for Individuals: Individuals can apply for up to $2,500 – A quick response grant for repair, replacement and re-establishing arts practice and arts presentation. All activities for grants for individuals must be completed within 2 weeks of receipt of funding and acquittal submitted by 30 June 2022.
Cultural Tourism Capacity Grant for Organisations: Organisations must apply for $15,000 – A quick response grant for repair, replacement and re-establishing creative practice and arts presentation. All activities for grants for organisations must be complete by September 16, 2022, and acquittal submitted by 30 October 2022.
Opens: 1pm 26 April 2022
Closes: 11:59pm 15 May 2022
Have Questions? See Cultural Tourism Capacity Grant Information
Cultural Tourism Accelerator Grants – NOW CLOSED
There are four types of grants available. Two focus specifically on marketing, and two on developing new initiatives.
Flash Marketing Campaign Round 2 – NOW CLOSED
A competitive quick response grant for upcoming projects to extend digital or grassroots marketing into a new visitor market.
For projects commencing after 1 April 2022.
Amount: $2,500
Opens: 9:00 am 18 January 2022
Closes: NOW CLOSED (21 February 2022)
Applicants notified: March 2022
Targeted Marketing Campaign – NOW CLOSED
A strategic and targeted marketing campaign to achieve a particular visitation outcome. The campaign will accompany an existing project, event, festival, venue or annual program.
Amount: $10,000
Opens: 9:00 am 16 November 2021
Closes: NOW CLOSED (21 February 2022)
Applicants notified: March 2022
Experience Initiative – NOW CLOSED
An initiative that adds an offer or experience to an existing program, to increase visitation or extend the visitor experience of ‘place.’
Amount: $10,000
Opens: 9:00 am 16 November 2021
Closes: NOW CLOSED (21 February 2022)
Applicants notified: March 2022
Partnership Initiative – NOW CLOSED
An initiative that develops a partnership with hospitality, accommodation, retail or events businesses to increase visitation and develop cross markets.
Amount: $15,000
Opens: 9:00 am 16 November 2021
Closes: NOW CLOSED (21 February 2022)
Applicants notified: March 2022
Have questions? See Cultural Tourism Accelerator Frequently Asked Questions
Who is this grant for?
Regional artists, arts organisations and communities with an existing project, event, venue or program. Successful applicants will have either an arts or cultural outcome or be attached to an arts and cultural destination or event.
Eligibility
See our How to Apply page or the Cultural Tourism Accelerator Program Guidelines 2021 for full eligibility criteria.
What can I use the money for?
Funding can be used to ensure the success of your initiative or campaign. Grant funds may be used towards (but not limited to):
- Artist fees
- Visitor incentives
- Transport
- Accessibility
- Equipment hire
- Creative fees for the development of new marketing materials (incl. design, comms, videographer etc)
- Marketing and promotional cost such as design and printing
- Advertising (press, digital, social)
- Additional communications support
- Documentation, data collection and evaluation.
More information
For further information regarding a grant application please email tourism@flyingarts.org.au.
The Regional Arts Fund (RAF) is an Australian Government program designed to benefit regional and remote arts practitioners, arts workers, audiences and communities. The fund is provided through Regional Arts Australia and is administered in Queensland by Flying Arts Alliance.